Lucienne Ide started her career as a physicist working for a mobile company and then for a venture capital firm. When Lucienne kept receiving requests to help large corporations manage the cost of diabetes, she came up with the idea for Rimidi, a digital health start up focused on diabetes management. We discuss the alarming diabetes epidemic in America (research indicates half of Americans have diabetes or prediabetes!) We talk about the the need for more women to pursue career paths in digital health: although 80% of healthcare dollars are controlled by women, women are not represented in health IT as much as other healthcare fields within nursing and medicine. There is a tremendous opportunity to be a part of the growth in the digital health field in areas such as design, user experience, marketing, research, technology and more.