As the founder of LinkedIn Reboot and Reboot for Business, Katie Fogarty’s work has helped people transform their LinkedIn profiles, personal brands and career opportunities. And with a background writing for morning TV news, working for a global PR firm and even for a U.S. Senator, Katie’s experience in public relations and journalism has given her a perfect combination of skills to help others summarize their personal stories on their LinkedIn pages.
In today’s episode of I Want Her Job: The Podcast, Katie shares the benefits of making a LinkedIn profile page that displays the best of what you have to offer and explains why you should give your presence on the social network more attention. She also shares some of her top tips for easy ways to start engaging on LinkedIn, ideas to build stronger connections via the platform and ways to improve your visibility. Katie also talks about three mistakes people make on LinkedIn – so you can avoid making them yourself. She also discusses future trends on the platform, why LinkedIn is “a conversation” and her favorite tools for running her personal business. If you enjoy this, please share it with a friend!
Christina Ramirez was on an assignment at UC Santa Barbara 13 years ago when she came up with the idea for eco-conscious toothbrushes. Today her Plus Ultra Bamboo Toothbrushes are sold in more than 320 retail stores in 22 states, including Whole Foods and Amazon. She also has her sights set on expanding into other eco-conscious products.
In our conversation Christina shares how wise advice from her stepmom encouraged her to leave a job that had left her feeling miserable for an out-of-the-mold job that would bring her long-term happiness. The wise push, Christina says, gave her the confidence to walk toward her ultimate business dream. But her dream didn’t come without a lot of hard work and tough lessons. We talk about the ups and downs she faced when starting a new business – from flying to China to find manufacturers, to a tough lesson in quality control when her first lot of 5,000 toothbrushes were damaged.
We also talk about all the steps Christina took even before facing the production hurdles to bring her idea for a bamboo toothbrush to life. She had a goal: She wanted to create a product sold at Whole Foods. So, she applied for, and was hired for, a job as a cashier. Then, for 6 years she did everything she could to move up in the company. And although she says she didn’t make enough money to even buy a car, she was happy to be working among like-minded peers while learning about the business. Christina shares how she pitched her idea for bamboo toothbrushes to Whole Foods, and how she got the green light from the company’s buyers on a category call. And then, since she didn’t even have a product yet, she shares the day-and-night hours it took to research, develop and manufacture the product shed dreamed about.
If you’ve ever wanted to build a business, we think you will love Christina’s inspiring story. And we’ve got a good feeling it will give you that boost you need to pursue your very own business dreams.
Other Topics Discussed: Finding a job that serves your soul, Manufacturing in foreign countries, The reality of the time commitment in starting a company, Outsourcing, The problem with old school toothbrushes. (In 2018, more than 50 million pounds of toothbrushes ended up in landfills.)
f you’re like us, you love wearing fashion that makes you feel confident and stylish. Today’s Leading Lady creates fashion just like that, and she also takes it a step further by infusing a female empowerment theme into her brand as well.
Who are we talking about? If you guessed Rebecca Minkoff you are right on. Rebecca has the ultimate girl-moves-to-big-city, girl-works-hard and girl-makes-it story. At only 18 years old she moved to NYC to chase her dream of making it as a fashion designer. Many hit pieces, like the Morning After Bag, helped catapulted her accessories line to bold-faced name status. And in 2009, she introduced her first ready-to-wear collection.
Now the Rebecca Minkoff brand has domestic and international retail locations and is distributed in more than 900 stores worldwide. Additionally, as the woman behind the brand, Rebecca was named as a member of the New York State Council on Women and Girls, and in fall of last year she established the Female Founder Collective, which features a network of businesses led by women that invests in female-owned businesses. She’s also the founder and host of Superwomen with Rebecca Minkoff.
Listen in as we talk to Rebecca about her design inspirations, her business and her new podcast. Then, visit us at IWantHerJob.com for show notes and a link to our previous interview with Rebecca from 2016.