Oftentimes the answers we are searching for can be found within us. And this was certainly the case for Sadie Lincoln, the co-founder (along with her husband, Chris) and CEO of Barre3, a bar-based fitness program with more than 130 locations worldwide. Barre3, which is part of a robust $30B dollar fitness industry, is a business that is spiritually aligned with how Sadie desires women to treat their mind, soul and bodies. Barre3's classes encourage its participants to do what feels right for them. Instead of vigorously working to copy instructor-led moves, it's a place that encourages and fosters individuality.
In today's show, Sadie shares with us how her unconventional upbringing in Eugene, Oregon, by a group of four women who were best friends that she affectionately calls her "aunties" shaped her future. She details how this upbringing shaped her path and ultimately, influenced the way she now runs Barre3—tapping into the collective wisdom of her tribe of employees, members, franchisees and her own inner wisdom. In fact, it was this intuition that led her from a great managerial role at 24-Hour Fitness in San Francisco where she worked for a decade learning about the industry from different angles, to a bold move to Portland with the goal of starting a business and finding the community she craved. Other topics discussed include her franchising philosophy and selection of applicants, as well as her managerial practices that help her run such a grand and successful business.
If you enjoy today’s show with the brilliant Sadie, please share with a friend, and please leave a review us on iTunes. As always, if you have ideas for future shows, you can reach us at podcast at iwantherjob.com.
If you love thoughtful conversation and inspiring other women, then today's podcast is for you.
Anne Devereux Mills is the founder of the Parlay House, a salon-style gathering of more than 500 women in the San Francisco Bay Area. Members of the group meet once a month to connect, learn and inspire. Each meeting features a discussion on an interesting topic. The goal of Parlay, Anne says, is to change the framework of reciprocity by putting women in a place to pull fellow women forward, rather than creating a setting where women have a more transaction-like "you help me, I help you" interaction.
Another goal of Anne's is to create a level playing field for all ages and professions saying, "If you talk [to another person] about what you do, you miss the commonalities." At a recent event, she shares that many women opened up about their eating disorders, depression and other big topics.
Anne also serves as chair of the board of a public company and serves as chief strategy officer of Lantern, a San Francisco-based startup that uses technology to create mental wellness programs that reduce stigma and improve access to lower cost for mental health treatment. She also is the executive producer of The Return, an Emmy-nominated film that focuses on our criminal justice system and the impact of the "Three Strikes" law. And as part of her passion for social justice issues, Anne worked as a key member of the team that helped pass California's Proposition 36, which was a part of California's "Three Strikes" reform.
While she was working toward these accomplishments, Anne built her career while raising two daughters as a single mom in the New York area. Before her current roles, Anne served in C-level positions at various advertising agencies, including BBDO, TBWA\Chiat Day and LLNS, focusing on health care. In episode 53 of I Want Her Job: The Podcast, Editor and Host Polina Selyutin talks to Anne about she of the practices that have led to her success, personal sacrifice, the life-changing events that led her from New York to San Francisco and the inspiration for Parlay House.
If you love design and user experience, this is a podcast for you. Today we speak with Wendy McKennon, head of user experience at Color Genomics -- a digital health startup with a mission to help people make the most of their health information.
In a world where technology helps us be anywhere and do (almost) anything, Katie Linendoll is leading the way. A true multi-hyphenate in trade, Katie is an Emmy-winner, journalist, TV personality and tech insider. You can see her regularly on the TODAY Show, where she’s served as a tech contributor, wow-ing everyone from Matt Lauer to Willie Geist to, of course, the viewers, for the past six years. She’s also a regular on The Weather Channel, Fox News, HLN, CNN and CBS Sports Radio.
Katie also creates and hosts her own podcast Katie <dot> Show where she uncovers and breaks down the latest in technology trends in plain, “Oh, now I get this” speak for us non-techies. In her podcast – which BTW, has climbed to No. 4 on the iTunes tech charts – she’s covered virtual reality, the Hyperloop, gadgets known to boost your mood and much more. Katie’s also a “friend with connections” for her listeners. On her show she’s interviewed GM’s CEO and Chair Mary Barra, Nintendo legend Shigeru Miyamoto (who happens to be the creator of Super Mario!) and music icon Dave Navarro. And that’s just scratching the surface.
She’s also written for some killer outlets, including Oprah.com, Popular Science and Shape magazine. And, as the founder of Katie Linendoll Productions, she and her team regularly produce content for big-name brands, like Amazon, Capital One and RetailMeNot. Phew!
We first interviewed Katie on I Want Her Job in 2011. She was an early supporter of the women supporting women movement, and she’s a big believer in giving back. Period. She serves on the board of the Batcole Foundation, which supports research and awareness of pediatric cancer.
In episode 52 of I Want Her Job: The Podcast, Founder Brianne Perleberg speaks with Katie about underwater reporting, the growing power of virtual reality and how she spends 250 days a year traveling for her job. The grind may be work, but the work, she will enthusiastically tell you, is so worth it.
Jean-Marie Shields is a brand builder and a brand lover. She’s led a powerhouse career taking her from Nike to Starbucks and then Lululemon, but most importantly, she’s also a mom. And, as a single mom, she believes kids are smart and they want to be a part of their parent’s job, too.
“When I helped reposition the Starbucks brand and we updated the identity and we enrolled 5,000-6,000 people across the company into the new brand and experience as it had evolved, I actually had a conversation with my son. I said, “Hey, during the next 7 weeks Mom is going to be really busy. That means we’re not going to see each other as much as we were before, but right around the corner is going to be really different. Here’s what Mom is working on.”
But, before she was a mom, Jean-Marie was born and raised in Sweden. She came to the United States as an exchange student, and then she married and had a family. Early on in her career she worked mostly in creative roles -- starting her path at Nike in a creative position. After a few years, she moved to oversight of product, before eventually moving into more brand-centered roles. She spent 13 years at Nike, including 8 years in the company’s European office and 5 in its global headquarters. After her tenure there, she spent 8 years at Starbucks helping to reposition its brand. She then went on to help Lululemon after the brand’s unfortunate see-through yoga pants incident.
Now, Jean-Marie is Seattle-based and is applying her 20+ years in building lifestyle brands to launch dusk, her company where she does mindful branding for companies and homes. Homes, you ask? Yes. Her approach to the energy of a space helps individuals focus more on the present. And with presence comes a life more fully lived, and that outcome is a more joyous life, she says.
In episode 51 of I Want Her Job: The Podcast, Host Polina Selyutin and Founder Brianne Perleberg talk to Jean-Marie about the important role curiosity plays in creativity, calming a creative mind and what it was like to work with some of the most influential business minds of our time at Nike and Starbucks.
Rachael Norman is the founder of a Better, a technology company that helps people get their out of network medical bills paid. If you send Better your claim, they will do the work that can require hours of back and forth phone calls, codes, procedure conversations and requests for documentation. if your bill is paid, Better takes a 10% fee, and you get your money back. For those of you have tried the process of getting a claim paid, this business model is likely to make you smile. Rachael and her team have structured their business to be centered and financially aligned around the needs of the patient. In this show, Rachael shares her thoughts on problems in our healthcare industry, and her hopes for how to build businesses and healthcare systems that put patients first. getbetter.co
Sabrina Mutukisna, is co-founder of Town Kitchen, an Oakland based, chef-crafted subscription food delivery service that employs low income youth between 15-25. Sabrina shares her story of growing up in her parents drycleaners in California and then working to support herself through UC Berkeley. Along the way, Sabrina became very motivated by what she saw and experienced, and spent 13 years doing jobs in workforce development. Sabrina worked to help foster children, formerly incarcerated youth and other young people figure out how to start a career, complete degrees and certificates, often helping with basic needs such as housing or childcare. While working for California Teacher Pathway, a program that helped lower income young adults complete a program of community college and then a 4 year degree, Sabrina learned the difficulty of using grant funding to employ youth for more than a year. Sabrina came up with a solution that would offer training and jobs that lasted several years. At Town Kitchen, most employees stay longer than 2 years, get training in the food industry and almost all are enrolled in college. Town kitchen also partners with other community organizations to help its employees with issues of housing and transportation. With one business, Sabrina is helping to create community and so many ripples of change - jobs with living wages, job training, passion for food, and education on our food systems.
Happy 4th of July! In honor of the holiday, we are speaking with Erin Loos Cutraro, the founder of She Should Run. Erin founded She Should in 2008, a bi-partisan organization dedicated to increasing the number of women running for political office. if you just decided to run or are just exploring, through an incubator, research, events and campaigns, She Should Run offers community support and many other resources. We learned so much from this show, and hope you will enjoy it and be inspired to run for an office or encourage someone you know to run for one of the 500,000 elected offices across the US. As you ll hear on this show, when women run for office, they actually win at the same rate as men!
Lucienne Ide started her career as a physicist working for a mobile company and then for a venture capital firm. When Lucienne kept receiving requests to help large corporations manage the cost of diabetes, she came up with the idea for Rimidi, a digital health start up focused on diabetes management. We discuss the alarming diabetes epidemic in America (research indicates half of Americans have diabetes or prediabetes!) We talk about the the need for more women to pursue career paths in digital health: although 80% of healthcare dollars are controlled by women, women are not represented in health IT as much as other healthcare fields within nursing and medicine. There is a tremendous opportunity to be a part of the growth in the digital health field in areas such as design, user experience, marketing, research, technology and more.
How do you define success? It’s a question Courtney Martin asked herself and others while writing her book, The New Better Off: Reinventing the American Dream, which attempts to help all of us think about redefining our measures of success. She encourages us to “reject the tired narratives about success” because our motives and lives will change when we shift our focus, instead, to community.
“The New Better Off most succinctly is realizing that our quality of life is more determined by the quality of our relationships than by our own individual achievements as we’ve historically thought about it,” Courtney says. “It’s more about meaning, relationships, community and fulfillment – as opposed to status and stuff.”
The book asks questions many of us have asked ourselves, and it challenges what many of us have come to accept as the status quo. One of our favorite lines in Courtney’s book is: “I don’t want to get a good job, a house with a white picket fence, 2.5 kids and then just go to sleep.” Host Polina Selyutin speaks with Courtney about this desire for meaning, purpose and community in our lives and a fear of where the traditional path can lead us in episode 46 of I Want Her Job: The Podcast.
Other topics of discussion include how the traditional 9-to-5 job structure created in the ‘50’s for those without caretaking responsibilities simply doesn’t work in the world we live in today. (For example, by the year 2020 it’s estimated that half the workforce will be freelance, she cites.)
We also discuss her decision to put community first by living in a co-housing community in Oakland, Calif., where individuals practice radical hospitality by dining together weekly, sharing homeownership activities and helping one another. And if you aren’t the co-housing type, Courtney shares ideas on how similar principals of community housing can be easily integrated into our lives – from hikes with family and friends to group dinners. After all, Courtney says, the relationships in our lives are the things that make us the happiest.
It’s often said there are two roads – a well-beaten path and one less traveled that provides obstacles that teach you as you go. While many get to choose which path they take, Hope Alcocer’s was decided for her. A rocky path, her life has thrown her many curveballs to endure – from a terrifying head injury, struggle with PTSD and two heart-shattering breakups – to highs including a self-started and internationally lauded magazine, KHLOE, and now a new book based on her life, Where Hope Lies.
In episode 45 of I Want Her Job: The Podcast, Host Polina Selyutin talks with Hope about dealing, ironically, with hopelessness, to founding a women’s magazine, creating her own boutique marketing agency and turning her painful life experiences into a just-released novel. We also discuss her Armenian culture and how her family has remained her source of strength and wisdom. And if you like what you hear, be sure to check out our online interview with Hope here.
We’re excited for you to see (and hear!) that Hope is a woman who is living up to her name by handling the surprises life sends her with courage, grace, and of course, hope.
Deb Nelson has a job at RSF Social Finance that is all about helping people align their values with their money, all while helping fund entrepreneurs for social impact businesses. As vice president of client and company engagement, Deb also works on strategic partnerships and client engagement. On top of that, she’s also the lead on a new initiative for the company – the Women’s Capital Collaborative.
Pioneered with an impact investor who wanted to do more to support women entrepreneurs, the Collaborative aims to do more to support women entrepreneurs – a group routinely overlooked and underfunded. In fact, Deb points out, women entrepreneurs received only 3% of venture capital funding from 2011 to 2013. Why is this? Unconscious bias, says the Harvard Business Review. Even when a presentation is given identical word-for-word by men and women, males are 60% more likely to get funded. This Collaborative is in place to do something about that.
“Our goal is to create an economy of generosity and connectedness,” Deb says.
And she’s at the right organization to make that kind of impact. Since 1984, RSF Social Finance has provided social impact loans, grants and investments. It focuses on creating direct, personal and transparent financial relationships for those who fund social enterprises, as well as those who leverage the funding to create long-term social and ecological benefits via organizations in food and agriculture, education and the arts, ecological stewardship and other related fields. It also provides “holistic integrated capital” – from financial capital, loans, loan guarantees and investments, to technical assistance grants, and human and social capital. “We know it takes all kinds of capital to help an entrepreneur thrive and grow their organizations,” she says.
In episode 38 of I Want Her Job: The Podcast, Host Polina Selyutin asks Deb about the story of her career path, the international travel that gave her the confidence to take on future challenges and the importance of intentionally creating “outsider experiences” for yourself.
As a book lover since childhood, Cherilyn Parsons longed to be a part of the literary community. So, she risked her security, job stability and comfort for her dream of starting a world-class book festival in Berkeley, California.
Although there had been a book festival in her home region, the San Francisco Bay Area, more than a decade prior, there wasn’t one when Cherilyn decided to take a chance and begin her efforts. And even though she had no prior experience in event planning or the literary world, she did have one very important skill on her resume – fundraising.
“I had no experience in event planning,” she says. “I did not know the literary world. I had no money to start with. But I thought, hey, let’s do the book festival.”
And so, with a background in nonprofit fundraising, most recently at the Center for Investigative Reporting – Cherilyn thought she could apply her experience to help launch a large-scale book fest. And although it wasn’t easy, she made it happen. Now in its third year, the 2-day Bay Area Book Festival draws more than 50,000 attendees and 300 authors for events and panels spanning 9 city blocks in Berkeley.
In episode 37 of I Want Her Job: The Podcast, Host Polina Selyutin discusses with Cheryl how she took her idea to launch, the ups and downs along her path and the personal sacrifices she made to make her dream come true. Read (and listen) on to learn why book festivals are such powerful forums for connecting authors and book lovers, as well as what it takes to create, fund and manage large-scale public events.
Eugenia Cheng has built a “portfolio career” combining her passions for math, piano and education. Eugenia has a PHD in Pure Mathematics and is a Scientist in Residence at School of the Art Institute in Chicago. As part of her portfolio career, Eugenia also performs as a concert pianist and is a published author of two books about math. Eugenia also works to develop math training materials and curriculum, she does research in math within higher dimensional category theory, and she writes about math for media publications. Eugenia has built her career by finding ways to use her talents and work to help others. Eugenia suggests we build our careers by finding what we are really good at and then finding how to use our talents in the best possible way to contribute to society.
Eugenia has a talent for showing how math relates to our world, and in describing the beautiful and mysterious intersections of math, science and art. We talk with Eugenia on how she got on her path and how playing the piano was her refuge when she was frustrated with the confinements of her school years. Eugenia offers suggestions for encouraging kids to enjoy math ( there is some great advice for those of us who have math phobias), we talk about Eugenia’s latest book, beyond infinity, and Eugenia’s thoughts on how math, science and art are spiritually related. Eugenia stepped away from a conventional tenured academic path to create a career where she could user her strengths and interests. Eugenia's thoughtful and analytical approach to creating a career that allowed her to contribute more to society, applies to those of us trying to find work where we can also use more of our strengths. We think you will love this conversation abut how to combine different interests, including Eugenia’s thoughts on the concept of infinity, how “drunk cooking” and math are similar and how you can stretch the possibilities within your career.
Marta Bralic is VP of Business Development at Flatiron, a digital health company selected by the The World Economic Forum as one of the 30 most promising Technology Pioneers of 2016. At I Want Her Job, we get excited by technology for social impact and flatiron’s technology is fighting cancer in such an exciting and transformative way. Flatiron’s cloud based software is bringing together cancer centers and hospitals to allow more sharing of cancer data with a goal of accelerating the ability to identify opportunities for cancer treatment and research. “The magic happens at Flatiron when you have an oncologist or nurse sitting side by side with an engineer and they are looking at a screen or at a whiteboard and they are trying to figure out how to solve a clinical problem or a data problem actually using some of the modern software applications that are used in other industries but haven’t so far been applied in a place like oncology” says Marta. For those of you motivated by working on health related problems and using technology to fight cancer, we think you will love learning about Flatiron and career opportunities in digital health.
Times are a-changing, and with it, comes new efforts to keep our planet healthy, which we are major supporters of at I Want Her Job. Today’s interview is with someone hustling to change the future of clean energy, Dawn Lippert. As the co-founder of Elemental Excelerator (formerly Energy Excelerator), a startup accelerator program based in Hawaii, Dawn and her team helps budding businesses change the world, one community at a time.
As co-founder of the organization, Dawn talks to I Want Her Job: The Podcast Host Polina Selyutin about the iteration she went through to refine and design the model Elemental Excelerator uses to fund and support startups. With many startups having different needs and time frames to scale, Dawn says, the nonprofit helped develop a model that works by partnering with corporations to test products and services, as well as non-competing companies that can support and complement one another.
Dawn also discusses her initial inspiration for the nonprofit, largely driven by the realization that the change the world needs to see, needed to be accelerated. “As I was working on these issues in Washington, D.C. on the policy side, it became really clear to me that the speed at which we needed to find solutions was astonishing,” she says. “Entrepreneurship to me is that tool … It’s our theory of change that by empowering entrepreneurs who are building quickly scalable business models that can really address these challenges at scale. That’s how we’re really going to change the world.”
As of press time, Elemental Excelerator has awarded $20 million to 53 portfolio companies (up to $1 million per company), co-funding 28 demonstration projects across areas affecting infrastructure, the environment and quality of life (including energy, water, agriculture and transportation systems). The nonprofit was created in collaboration with Emmerson Collective, an investment and philanthropic platform.
Hayley is General Manager for Media and Product Development at NewCo, a VC-backed startup that highlights innovative business practices around the globe through media and events. NewCo is an online publisher launched entirely on Medium. NewCo shares stories from companies who are trying to change the world and have missions beyond the bottom line. Hayley has worked in media for over 20 years, including roles for Wired.com and the New York Times.
How NewCo started a their platform on Medium and the benefits of having a a plug and play platform agnostic publishing strategy.
Working as Director of Product for Wired: Hayley’s role being one of the first Product Managers for Wired.com. Hayley led two years of site improvements that translated to a record high number of pageviews in 2015 (breaking 1 Billion pageviews) for the 20 year old Wired.com.
Hayley’s favorite resources for staying in the know for her career.
Up and coming interesting career paths: Hayley's thought on interesting new roles and career paths.
Hayley’s suggestions for the top skills Product Managers should have: Hint, they are not technical.
Diana Klochkova is VP of Digital Strategy for Rebel Ventures, a leading sports digital strategy and tech venture firm, with a client list including Real Madrid, Golden State Warriors, Boston Red Sox, Chicago Bulls and San Francisco 49ers. We discuss Diana’s path to digital marketing strategy, her previous role as Global Social Marketing Lead for Levi Strauss, projects in Shanghai, Panama and what it is like to work in Sports digital strategy. In her free time, Diana also created a product called the The Bang Wrangler, a sport accessory line for women who love water sports.
Kimberly Cassady is VP of Talent for Cornerstone OnDemand, a company that provides businesses with software to recruit, train and manage their employees. Cortnerstone has made it on to many best places to work lists including Forbes and Glassdoor.
If you only remember one thing from this show, Kimberly suggests all of us just make the ask. If you hear about upcoming projects at your company, just ask for the opportunity.
Kimberly’s role leading a manufacturing floor scared her and forced her to adopt a fake it till you make it approach. Today, Kimberly’s operations experience has given her the confidence she uses every day in her role as VP of Talent. Looking back on her career, Kimberly says “If you were to look at the aggregate of my career I probably have more failures than I do successes, but I am willing to take the chance and I am ok with the failure. I am ok if it's a learning experience as a result of it.”
Kimberly attributes some of her success in her willingness to test ideas and take action, "I would rather take the incorrect action as opposed to no action", says Kimberly, as she shares the trial and error approach that has resulted in more chances to learn and succeed.
If you love writing, blogging, photography, creating content — and having control of your future while developing your own business — we think you will enjoy hearing how Lauryn Evarts created her blog and brand, The Skinny Confidential. When Lauryn started blogging 6 years ago, she was broke and miserable working in a bartending job. Today, With six employees, Lauryn is running her own business.
In today's episode of I Want Her Job: the Podcast, we talk to Lauryn about how she engages with her audience, her mindset for setting goals and dealing with criticism. She also shares how she chipped away every day at the goals she made for her blog. "Every day when I laid my head on the pillow I had built The Skinny Confidential in some small way,” she says.
Now as a professional blogger, Lauryn shares some practical advice for what it takes. “If you can’t deal with criticism probably being an influencer is not the way to go,” she says. But if you can? Well, we think the upside could be that it's your dream job.